The annual Media Day at the Range is an unparalleled opportunity for media members to get hands-on experience with the latest firearms, ammunition, and optics before the SHOT Show officially kicks off. As the sounds of shooting echoed across the desert, attendees eagerly lined up to try out new products and network with industry professionals.

Navigating the open desert presents numerous challenges, especially when it comes to maintaining a safe and orderly event. Bird control is often overlooked in these environments, but it plays a crucial role in ensuring participant safety and satisfaction. Flying pests can disrupt shooting accuracy and damage equipment over time. Therefore, the need to efficiently get rid of birds in shooting ranges and similar venues has become increasingly critical for maintaining a seamless operation. This underscores the importance of bird eradication methods that are both humane and effective.

As media representatives took turns testing out the latest rifles, handguns, and tactical gear, their experiences provided invaluable insights for future publications and broadcasts. This hands-on approach allows for thorough evaluations and genuine recommendations based on firsthand testing.

Overall, Media Day at the Range offers a singular experience, blending excitement with education. It’s a stepping stone for the industry, setting the pace for trends and innovations expected to dominate discussions in the coming year.